Job Title : Leasing And Marketing Director
Reports to : Community Manager
Job Summary
Work with the Community Manager (CM) to execute the leasing and marketing strategies for the property to ensure that the property achieves 100% occupancy (or as budgeted) and maximizes revenue by growing rent rates. Primary focus involves managing the sales team and executing the marketing plan.
Duties and Responsibilities
General
Adhere to the Company’s policies and procedures
Always represent the property in a professional manner
Keep current on required training as assigned, including but not limited to Grace Hill training
Stay current on admission standards, admission timing, and academic calendar for freshman, returning residents, transfer students, and both graduate and professional schools
Monitor annual enrollment at local schools, including incoming freshman, international and graduate students
Monitor proposed and new student housing developments on and off campus
Build relationships with vendors for cross-promotional purposes
“Shop” competitive properties and report findings to Corporate
Customer Service
Provide excellent customer service to all current and prospective tenants
Assist with resident issues, as needed
Assist with move ins and move outs, as needed, including Turn
Leasing
Assist, as needed, with phone inquiries, tours, signing and follow-ups
Manage, monitor, and review guest cards, prospect lists, and follow-ups in Entrata to ensure the process is being executed accurately and in a timely manner
Adhere to established company standards for screening applicants for residency
Report traffic, occupancy, and pre-leasing numbers daily to CM
Audit Entrata to verify all leases are complete and accurate
Complete placement of new residents
Marketing
Working with the CM, develop and execute the marketing plan to achieve full market occupancy or 100% occupancy
Prepare Market Survey Report, weekly
Execute all marketing and sales/promotion initiatives, including online advertising, social media, website, email marketing, ratings/reviews, and communications with residents, guarantors, and prospects
Maintain the ambience and cleanliness of the model apartment(s) and tour path; propose updates/improvements as needed
Review website thoroughly to ensure it is functioning properly, weekly
Manage graphic design requests, throughout the month, making sure to use all allotted design credits
Act as lead coordinator for all leasing events. Work with the CM to ensure the events are within budget and meet objectives. Events include housing fairs, international fairs, other off-property events, and events held on site at the property
Work with advertising, public relations, promotional product, and graphic design consultants as needed
Identify media and promotional opportunities available in market, work with VP of Marketing on purchasing media
Assist Corporate in developing and rolling out portfolio-wide advertising campaigns
Resident Retention
Work with CM to develop, manage and execute resident renewal campaigns
Assist the CM with all resident communication, including resident newsletters and programming calendars
Coordinate Welcome Week and Resident Appreciation Week programs each semester
Identify move in gifts and coordinate distribution for Turn
Identify volunteer opportunities and charitable campaigns. Coordinate communication and events on property
Work with Resident Services Manager to promote online resident satisfaction surveys
Financial Management
Support CM, as needed, in preparing the annual budget
Review expenditures, with CM, to ensure they are within budget
Assist CM to ensure compliance with all marketing contract commitments, including all sponsorships
Personnel Management
In coordination with the CM, train and supervise Leasing Professionals and Community Assistants
Supervise sales floor and develop/train sales team
Attendance/Travel
Position requires ability to work any of the seven days of the week and overtime hours when requested.
Travel may be required as necessary to attend training and other company functions
Qualifications
2+ years of leasing for off-campus student housing apartments preferred.
High School Diploma or equivalent is required; college degree or proven success in a Leasing Director position preferred.
Strong communication skills.
High-energy and ability to work in a fast-paced environment.
Enjoy and take pride in providing excellent customer service.
Basic computer skills: typing and writing ability for correspondence, memos, etc.
Ability to lead, motivate, and manage a team.
Employer’s Rights
This job description does not list all the duties of the job. Incumbents may be asked by their supervisor or managers to perform other duties. Incumbents will be evaluated in part based upon their performance of the tasks listed in this job description.
The Company has the right to revise this job description at any time. The job description is not a contract for employment and either you or the Company may terminate employment at any time, with or without cause, with or without notice (subject to applicable laws).